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Early models employed direct drive, but from 1910 onwards a two-speed gearbox was standardised. Fast and well made, the Pierce soon had a string of city-to-city endurance race wins to its credit. At the time of its motorcycle's launch in 1909, Pierce-Arrow was embarking on a policy of building luxury cars only, many of which would come to be regarded as America's finest. This approach was reflected in the quality and cost of the Pierce motorcycle and would ultimately lead to its downfall. Priced at $325 in 1909, it cost $400 when production ceased in 1913, at which time the basic Ford Model T cost $525.
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