Arai Take Sponsorship of the Carole Nash International
Motorcycle and Scooter Show Entertainment Zone Until
2011
25th March 2009
Organisers of The Carole Nash International Motorcycle
and Scooter Show are delighted to announce that world
renowned helmet manufacturer Arai has committed to
sponsor the popular Entertainment Zone for the next
three years. The sponsorship announcement is welcomed
just one year on from Carole Nash’s high profile
four-year deal as title sponsor. The Show continues
to gain commitment and stability from both sponsors
and exhibitors, serving to secure yet more exciting
features, bringing motorcycle enthusiasts all the
latest and thrilling spectacles from the two-wheeled
industry.
The Show takes place between 27th November –
6th December 2009 at the NEC, Birmingham, where the
Arai Entertainment Zone has become a focal point for
fans to listen to their favorite riders, watch team
launches and the ever popular Question of Bikes quiz-
hosted on the Blackhorse Stage. Arai will also be
bringing a selection of top biking stars to appear
on the stage as part of its ‘Arai Starz’
time slot which regularly draws large crowds.
Additionally, Arai will host an exciting live auction
with all profits being donated to Riders for Health,
the very worthy charity offering motorcycle transportation
for health workers in Africa. More details on the
items to be auctioned off will follow shortly.
John Wakefield, Managing Director of Phoenix Distribution,
UK importer for Arai, said: ‘We have grabbed
hold with both hands the opportunity to ensure that
the Arai Entertainment Zone will remain a part of
the Show for at least the next three years, despite
the current economic climate. The Show is the perfect
platform to launch next season’s new helmet
ranges and meet up with new and existing Arai consumers
to give advice and support. We are already looking
forward to working with Finlay and his team again
to produce another great event’.
Finlay McAllan, Managing Director of MCI Exhibitions,
said; “We’re thrilled to announce Arai
as the sponsor of the Entertainment Zone for the next
three years. Arai have always been a strong supporter
of the Show and their sponsorship represents another
welcome step forward in the partnership. Not only
do they bring a world class brand to the Show, they
put on a great show with high profile riders and exciting
activities which are enjoyed by all.
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