2011 Royal Enfield Motorcycles
The Royal Enfield Bullet has been
in continuous production since 1949. In 1955 the
British company established a satellite factory
in Madras to help meet demand from the Indian Army.
When the UK factory closed in 1967, the Indian plant
continued to manufacture the Bullet models. In 1994
Enfield India Ltd was acquired by the large engineering
group Eicher, which has since made a considerable
investment in manufacturing equipment and techniques.
Since 1999 Royal Enfield has been distributed in
the UK by Watsonian Squire, the longest established
sidecar manufacturer in the World.
Bullet Classic 500
Bullet Clubman EFI
Bullet Electra EFI
Styled by Royal Enfield's UK distributor,
Watsonian Squire, and based on the fuel-injected
Electra, the Fury is the first new model in 40 years
to feature twin silencers, which allow the
499cc single cylinder engine to breathe more freely,
producing a distinctive exhaust note.
Wide western style bars dominate
the front end of the Fury, sitting on a specially
billet aluminium top yoke. The traditional nacelle,
seen on all other models in the range, is
replaced with a chrome headlight and digital instrument
The design team at Watsonian also
gave the rear end of the bike a radical makeover,
replacing the twin saddle with a flat track style
glass fibre seat unit, incorporating a discrete
tail light and chrome mini indicators.
Its original namesake was introduced
in 1959 and destined exclusively for the US export
market. Less than 200 were built in Royal Enfield’s
Redditch factory and production ceased
in the early 1960’s.
Due in showrooms early next year,
the Royal Enfield Fury will sell for £5500
in black and at
£5895 in blue and white colour schemes.