Test ride a Harley for the chance to win one

18th February 2010

To mark the roll out of its market-leading online test ride booking system, Harley-Davidson UK and Ireland are offering motorcyclists the opportunity to win a motorcycle worth more than £15,000.

All riders who take a free demo ride at an authorised dealership between Friday 9 April and Monday 3 May will be entered into a free prize draw for a new-for-2010 Harley-Davidson Fat Boy Special motorcycle.

Customer can book demo rides online using the booking system which was successfully trialled last year as part of the Judgement Days campaign to encourage riders to challenge their preconceptions of Harley-Davidson and its motorcycles. More than 3000 test rides were booked online during the campaign in 2009 and this will increase dramatically in 2010 now that the facility is available for all 365 days of the year.

As a permanent fixture on the www.harley-davidson.co.uk website, online booking enables motorcyclists to view available bikes at each dealership and complete a test ride booking right the way through to confirming a date and time slot. The booking details are then confirmed to the customer on email. It’s designed to put the customer first and allows riders to book the test ride they want, when they want it from the comfort of their home or work.

The system presents information on the current Harley-Davidson range in a simple and uncomplicated way, while operating 24/7 to cater for motorcyclists who are unable to visit a dealership to make a booking or find it inconvenient to take a call from a dealer during work hours.

All motorcyclists – even those who have never previously contemplated riding a Harley – can enjoy a free, no-obligation test ride of a variety of Harley-Davidson motorcycles, including models from the new 2010 range. Highlights include the Electra Glide Ultra Limited touring machine, factory custom, chopper-style Dyna Wide Glide, the race-inspired XR1200X and of course the Fat Boy Special - the latest incarnation of the legendary Fat Boy.

“There are many preconceptions about Harley-Davidson motorcycles, particularly among riders who have never tried them,” says Stuart Farrell, Harley-Davidson Managing Director for the UK and Ireland. “Some riders may still hold those preconceptions after completing a test ride, but they’ll never know until they try it.

“The huge response to last year’s four-week demo ride campaign proved that UK and Irish motorcyclists do want to take advantage of free, no obligation test rides on our bikes and they do want the option of a fast and uncomplicated booking system that’s available whenever they want it. So, we listened to our customers and provided the facility all year round.”

For further information or to book a test ride please visit www.harley-davidson.co.uk/testride.