Harley launches search for new King
of Custom
16th April 2010
Inspired by the recent success of two
dealer entries – Shaw Harley-Davidson and Warr’s
– in the AMD Official World Championship of
Custom Bike Building, Harley-Davidson UK and Ireland
has launched a customer competition to find the new
King of Custom – with a £10,000 cash prize
up for grabs in the grand final.
The ‘Custom Movement’ born out of the
Second World War has been embraced by Harley-Davidson
and its customers, with a comprehensive Genuine Parts
and Accessories offering available to support enthusiasts’
requirements for an individual motorcycle. But the
most exciting aspect of building a Custom creation
is having the opportunity to showcase it to other
enthusiasts.
With this in mind, Harley has launched a new website
to display short listed motorcycles at www.harleycompetition.com/uk
and the finalists will be decided by an online public
vote.
To be in with a chance of reaching the grand final
for a shot at the cash prize, entrants must be aged
18 or over and must register a new Harley-Davidson
motorcycle in the UK and Ireland between 1 March and
31 December 2010. The complete bike must have the
original factory frame and engine and entries should
be submitted with an entry form, full parts list,
sponsoring dealer details and three images.
Receipt of entries will be confirmed by email and
Harley-Davidson will select short listed bikes to
be displayed on the website for public voting. A different
winner will be selected from the voting system each
month to qualify for the final. The closing date for
all entries is 31 December 2010. Full competition
details and terms and conditions can be found at www.harleycompetition.com/uk
“Customisation is a key part of the Harley-Davidson
lifestyle,” says Allan Brownridge, Brand Manager
for Harley-Davidson® Parts, Accessories and Merchandise
for the UK and Ireland. “The competition introduces
a new incentive into the process and gives the entrants
an opportunity to showcase their creativity and compete
for the title of the UK’s new King of Custom.”
|
