Tue Mantoni

Tue Mantoni is Triumph Motorcycles’ Chief Executive Officer. He was born in 1975 in Copenhagen, Denmark and now permanently resides in the UK, working out of Triumph’s HQ and manufacturing base, situated in Hinckley, Leicestershire.

Tue’s career as a marketer began at the Copenhagen Business School, after which he won a coveted place to further his education at the prestigious Stern Business School in New York. In 1998 Tue started work at Goldman Sachs in London, before moving to McKinsey & Co. Management Consultants in 1999.

In 2002 an accidental fire ravaged the Triumph factory and completely halted production. Triumph’s owner, John Bloor, saw this as an opportunity to review the whole motorcycle marque’s operations from engineering and production through to marketing. McKinsey & Co. were brought on board with the allotted team being led by Tue. Following the conclusion of the project Tue joined Triumph as a permanent member of staff, taking on the role of Commercial Director and the responsibility of overseeing Triumph’s global sales and marketing performance, including Triumph’s global network of subsidiaries and distributors.

Under Tue’s management, Triumph has accrued a number of distinctions including the British Brand of the Year award in 2005, an accolade made possible by the brand’s turnaround following the factory fire, impressive sales performances and sustained growth, but most importantly a strong and dedicated company work force. In July 2008 he was appointed as the company’s first CEO, with overall responsibility for all the company’s activities.

Tue lives in Oxfordshire with his wife and two young daughters. His interests and hobbies include long distance running, adventure skiing and riding his Triumph Bonneville. Tue Mantoni