Judgement Days goes on tour
22nd July 2009
The introduction of Harley-Davidson UK’s four-week
Judgement Days demo test ride campaign earlier this
year, has already achieved more than 2,500 test rides
across motorcycles from all five Harley-Davidson families.
To build on this success, the UK subsidiary is taking
the popular Judgement Days campaign on tour in August
and September.
A Judgement Days demonstrator truck, containing 26
Harley-Davidson® motorcycles, will visit five
separate locations during August and September with
the aim of achieving a further 1,500 consumer test
rides. Demo rides can be booked via a simple online
process at www.harley-davidson.co.uk/judgementdays
by any motorcyclist that has held a full motorcycle
licence for a minimum of 12 months.
Locations for the events include Cheltenham Racecourse,
Blue Water Shopping Centre, Holme Pierrepoint in Nottingham,
Harewood House and Gaydon Motor Museum. The strong
geographic spread is aimed at making the brand more
accessible to the largest amount of motorcyclists.
“Judgement Days proved extremely successful
for Harley-Davidson in the UK,” said UK &
Ireland Managing Director Stuart Farrell. “So
much so, that there is potential for us to lead the
way in Europe in terms of taking the brand and our
products to potential and existing consumers rather
than waiting for them to come to us.
“This is also a great way of encouraging riders
to try a variety of our motorcycles to challenge their
preconceptions. Although the Motor Company invests
hugely in maintaining a familiar look to many of our
motorcycles, that should not be mistaken for a lack
of technology within the motorcycles.
“The inclusion of the European planning team
in the design process during recent years means that
Harley-Davidson is producing machinery that is more
suitable than ever for UK roads. However, they still
have a massive amount of heritage, great styling and
fantastic value retention. Judgement Days is the perfect
way to prove that to the enthusiasts and sceptics.”
For further information or to book a test ride please
visit www.harley-davidson.co.uk/judgementdays.
Date - Month - Location
- 1st & 2nd August - Cheltenham Race Course
- 8th & 9th August - Blue Water Shopping Centre
- 15th & 16th August - Holme Pierrepont Nottingham
- 22nd & 23rd August - Harewood House
- 26th & 27th September - Gaydon Motor Museum
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