UK manufacturer confirms increase
in suggested retail prices
15th April 2009
Following last month’s announcement that Harley-Davidson
UK will implement a manufacturer suggested retail
price (MSRP) increase on 1 May 2009, the domestic
motorcycle importer has today revealed further details
of its new pricing structure. The new figures are
the result of an increase in the wholesale price of
machines to its dealer network.
The UK arm of the American-founded legendary Motor
Company® has tried to minimise the impact on its
customers by limiting the increase on the Sportster®,
the retro inspired XR1200™ and VRSC™ families
to an average of five per cent. However, all motorcycles
in the Touring, Dyna® and Softail® families
will be subject to an average ten per cent manufacturer
suggested retail price increase.
For the Touring family in particular, this price
increase is one that has been delayed by the manufacturer
and its UK subsidiary despite a variety of technological
updates to all machines in the range. With recent
model year 2009 developments taken into account, the
increased price tag of the Touring motorcycles –
now starting from less than £14,000 –
does still represent excellent value for money for
the classically styled Harley-Davidson® motorcycles.
The FLHT Electra Glide® Standard, which as with
all machines in the range comes with ABS as standard,
remains the lowest priced Harley-Davidson® Touring
machine at £13,730 on the road. The top of the
range FLHTCU Electra Glide® Ultra Classic™
will be priced at £18,680 OTR.
In the Dyna® range, the popular FXDB Street Bob
will increase to £9,840 OTR, while the price
of the classic Fat Bob® will rise to £11,340.
The Softail® motorcycles pricing will also reflect
the increase with the price tag of the recently launched
FLSTSB Cross Bones™ rising to £13,980,
the Fat Boy® immortalised in Terminator 2 increasing
to £14,530 and a new price of £15,460
for the Rocker C – which still represents excellent
value for the straight out of the crate custom machine.
The price tag of the Harley-Davidson® VRSC™
motorcycles will show a smaller increase with the
new Muscle™ costing from £12,950 on the
road and the price of the award-winning VRSCDX Night
Rod® Special rising to £12,880. As with
the Touring machines, all models in the VRSC line-up
come with ABS as standard and prices for the VRSCAW
V-Rod start at £12,620.
A starting price of less than £5,500 ensures
that the Harley-Davidson Sportster® family remains
affordable and accessible. The XL883 will cost just
£5,450, with the recently introduced XL883 Iron
costing just £190 more at £5,640 on the
road. The increase on the 1200cc machines is also
minimal with the starting price of the XL 1200N Nightster
remaining under £7,000 at just £6,990
OTR.
“As promised, we have worked hard to minimise
the impact of suggested price increases on UK customers
and to ensure that our motorcycles still remain affordable,
accessible and competitive in the current UK motorcycle
marketplace," says Harley-Davidson UK & Ireland
Marketing Manager Greg Willis. “We believe that
our entry-level Sportster® motorcycles still represent
excellent value for money and the increase in our
Touring range is still not fully reflective of the
amount of technological upgrades that the 2009 bikes
benefit from.”
Motorcyclists also have the opportunity to test ride
all of the machines in the current Harley-Davidson
UK line-up as part of the forthcoming Judgement Days
demo ride programme. Every rider who takes advantage
of the test ride opportunity will also be entered
into a free prize draw for a CVO Springer motorcycle
worth almost £20,000. Ride slots can be booked
online at www.harley-davidson.co.uk/judgementdays
For further information please visit www.harley-davidson.co.uk
or contact customer services on 0870 904 1450.
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