Ducati Motor Holding Launches in the Indian Market

New Delhi (India) 7 May 2008 – Ducati Motor Holding held a press conference today to announce its official entry to the Indian motorcycle market- a country with significant potential for growth in the motorcycle sector.

The 2007 MotoGP World Champion manufacturer’s entry to the young and exponentially growing Indian market was announced today by Ducati CEO Gabriele Del Torchio during a meeting with representatives of the international press at the Oberoi Hotel in New Delhi.

The vast opportunities offered by the Indian market have led Ducati to begin a long-term partnership agreement with Precision Motor India Private Limited as the exclusive importer of Ducati motorcycles in India. Precision Motor India is an established company which represents prestigious brands in India; including Porsche, Audi, Fendi and Dolce&Gabbana. The Ducati brand; which is synonymous with racing success, innovative technology, and the highest quality standards is a perfect addition to the premium brands Precision Motor India currently represents. The partnership promises to strengthen significantly over time thanks to a marketing plan that provides for gradual penetration of the Indian market.

The signing of the partnership agreement is the first step towards a fruitful relationship between the two companies. Over the next few months, a detailed launch strategy will be developed by Ducati and Precision Motor India for this demanding new market.

“We love India, this city in particular, and we are very thankful to have had the opportunity to hold this press conference in New Delhi” said Gabriele Del Torchio during the press conference “A warm welcome also to the people here from Precision Motor India – our Indian importer. We strongly believe that the Indian fast growing market is of a strategic importance, we’ll do our best to consolidate our presence and to capitalize on the huge opportunities this country can offer”

“The passion that I have for this glorious marquee” added Ashish Chordia, Chairman and CEO of Precision Motor India Private Limited, “is both a source of pride and a stimulation to promote and develop Ducati’s entry into the Indian market. I am honoured by this partnership and I am sure that Ducati will also have a great future in this country.”

Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Desmosedici RR, Monster, Multistrada, SportClassic and Hypermotard. The company’s motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, Japan and North American markets. Ducati has won fourteen of the last seventeen World Superbike Championship titles and more individual victories than the competition put together. Since 2003 it has also taken part in the MotoGP World Championship and in 2007 it won both the Constructors’ and Riders’ world titles. For more information about the Company, please visit our web site at http://www.ducati.com