Ducati at Intermot with the New Monster
1100 and the GT 1000 Touring
Cologne (Germany) 7th October 2008
– an exhibition area of 800 square metres (hall
8, stand F59, will house the Ducati world at the 2008
INTERMOT show in Cologne. With bikes, accessories
and clothing on show, the Bologna-based company will
present many new products for 2009 at this important
international trade show.
The undeniable star of the show will be the highest
performing version of the “naked”, the
Monster 1100, the result of “made in Borgo-Panigale”
technological know-how.
Dedicated to those who appreciate the extreme, the
jewel that combines style, sporting excellence and
performance is equipped with the 1100 cc Desmodromic
L-twin engine, famous the world over for its torque
and breathtaking acceleration.
Characterised by a new and beautifully-shaped single
sided swing-arm, high level of componentry, race-oriented
chassis and 15 years of evolution, the new Monster
1100 – which it would probably be more accurate
to call “The absolute Monster” –
takes its place at the top of the Monster range, which
continues to grow after 15 years of success.
Another interesting product to be exhibited at the
show is the new GT 1000 Touring, an evolution of the
Sport Classic family in terms of its components and
accessories. The bike, produced in gloss black, has
it classic looks accentuated with chrome handlebars,
luggage rack and front and rear fenders.
The new colour option for the Hypermotard 1100 and
Multistrada 1100 S,
a pearl white, is the final innovation to be presented
by Ducati at INTERMOT, alongside the whole of the
current collection.
INTERMOT is also the first public opportunity that
Ducati has had to be able to celebrate its recently
won 2008 World Superbike titles – rider and
constructor – titles that Troy Bayliss brought
home from last week’s round at Magny-Cours.
Troy’s race bike, as well as Casey Stoner’s
GP bike, will of course be a central feature of the
stand in Cologne.
“We have decided to strengthen our presence
at Cologne”, stated Gabriele Del Torchio, Ducati’s
CEO, during the show’s opening press conference,
“because we understand the importance of this
trade show, the show that opens the season of European
industry exhibitions. Our strong presence here also
demonstrates our commitment with regard to the German
clients as well as clarifying our intention to grow
in the German market, the second most important European
market for Ducati. For these reasons we have decided
to present the Monster 1100 and the new GT 1000 Touring
for the first time here.”
Gabriele Del Torchio also commented on the results
of the first six months of 2008, stating that, “Despite
the slowing of the motorcycle market across the world,
with sales in Europe falling by more than 7%, Ducati,
thanks to its products and to the quality of its distribution
networks has grown by roughly 8% with regard to the
previous year.”
During the opening press conference a new safety
campaign was also highlighted, with Ducati announcing
their intention to add a new back protector to every
motorcycle sold in Europe.
“We are among those to have signed up to the
campaign promoted by the European Community, “25
lives to save””, said Gabriele Del Torchio.
“Ducati,
along with its sales networks, is a strong believer
in safety, something that we always have in mind when
developing the new bikes, the technical clothing and
protections. In order to consolidate this effort,
we have decided that, from today, every bike that
we sell in Europe will come with a high quality back
protector, that not only bears the correct standards
of homologation but also raises the safety levels
for all of the Ducatisti.”
INTERMOT is open to the public until Sunday 12th
October.
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