Piaggio 2005 Motorcycle Range
Based in Pontedera (Pisa, Italy), the Piaggio Group is one of the world’s top manufacturers of two-wheel motor vehicles and the leading player on the European two-wheeler market.
Management control of the Piaggio Group is held by Immsi S.p.A., an industrial and property services holding listed on the Milan Stock Exchange and controlled by Italian entrepreneur Roberto Colaninno, currently Piaggio chairman. Rocco Sabelli is Piaggio Chief Executive Officer.
Production includes scooters, motorcycles and mopeds in the 50 to 500cc displacement range for the Piaggio, Vespa, Gilera and Derbi brands. The Group also manufactures three- and four-wheel light commercial vehicles for the Ape and Porter ranges.
Piaggio has production facilities in Italy, Spain, India and the People’s Republic of China, and a sales network covering virtually all world markets.
In 2003, Piaggio shipped a total of 355,000 two-wheelers and 71,700 three- and four-wheel commercial vehicles, for consolidated revenues of 987.2 million Euro. It is the leading player on the European 50 cc scooter and vehicle market, with a share of 29% (May 2004). In the first half of 2004 revenues stood at 596.6 million Euro and the Group saw a return to profits after four years.
On 13 August 2004 Piaggio signed a preliminary agreement to acquire 100% of the Aprilia Group, in a deal whose closing is expected by November 2004. The business plan guidelines developed for the relaunch of Aprilia are based on the enhancement of the Aprilia brands in the scooter, racing and touring bike sectors, on preservation of the Aprilia Group’s business activities and the integration of its technology, design, manufacturing and marketing skills.
Innovation, creativity, design and respect for the environment are the values that have always inspired Piaggio R&D and production.
Established in 1884 by Rinaldo Piaggio and run by the Piaggio family until 1999, in its 120 years the company has been active in almost every area of the automotive business: naval fittings, construction of locomotives and rolling stock, engines for the aeronautics sector, seaplanes and civil and military aircraft.
In recent years, Piaggio has focused on personal mobility. With the introduction of the Vespa scooter in 1946, it not only led the way in meeting the growing demand for personal mobility, which continues to be a feature of modern society, but also created a universally recognised symbol of Italian style with a product that has been, and remains, an outstanding success story, with more than 16 million Vespa scooters produced to date.