The factory backed Ducati Superbike Team, GSE Racing,
today formally announced the unveiling of a new title sponsor for their
British Championship return. The team will be supported by Wrigley's
Airwaves and will now be known as Airwaves Ducati for their 2005 BSB
Championship bid.
The agreement, the most high profile new consumer sponsorship in British
Superbikes in 2005, has facilitated GSE Racing's return to the BSB Paddock
after a year's absence and will see the team run new Airwaves branding for
their Ducati 999F04's. The team will formally unveil the new look at an
official team launch next Tuesday 22nd March just days before appearing on
the grid at the first race of the season at Brands Hatch.
Currently looking forward to the new season, Team Principle Darrell Healey
was delighted to announce the new agreement, "We are delighted to be
welcoming Wrigley's Airwaves as the team's new title sponsor for the 2005
season and look forward to a long and prosperous relationship. It is very
exciting to have the commercial support and backing of such a global brand
and this will undoubtedly open up numerous new marketing and PR
opportunities. We are pleased to have The Wrigley Company on board and are
looking forward to the first race of the season which will be a first
opportunity to see Airwaves presence in the paddock".
Ian Bray, Marketing Director of The Wrigley Company said, "Airwaves is
thrilled to be a part of such an exciting partnership. Airwaves chewing gum
is loved by people who need to sharpen their senses in preparation for
high-octane sports such as bike racing, so supporting the Ducati backed race team is the perfect fit"
The whole Airwaves Ducati team are currently spending four days testing in Spain before returning to the UK in time for the official team launch on
Tuesday 22nd March.
Following a season away from the track, GSE Racing's re-entry into the
British Superbikes series is hotly awaited and eagerly anticipated by
everyone in the paddock.
Having made a big impression from early beginnings competing in the 1998
British Superbikes, GSE Racing has long been one of the most prominent teams
in Britain. In 1999-00, they won back-to-back BSB Championships and followed
that with highly credible performances in WSB in 2001-3. From winning
championships, nurturing future world champions to winning world
championship rounds as a privateer, the team has experienced enormous
amounts of success throughout its years of racing.
In 2005, they have the ambition and goal of winning the BSB Championship and will provide a fiercely competitive and highly respected team on the grid. The riders James Haydon and Leon Haslam will also be the sole competitors on Ducatis and with the factory backing of the Italian giants behind the team, GSE will undoubtedly be a force to be reckoned with.
