Award Given to DfT For Innovative Approach to Motorcycle Safety - December 14th 2005
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The Department for Transport (DfT) has been honoured with a prestigious
Prince Michael Road Safety Award at their annual presentation Christmas
dinner.
This award, sponsored by the Motorcycle Industry Association (MCI), was
given as recognition of the DfT's innovative package of measures
creating a safer environment for motorcyclists and scooter riders.
The DfT campaign has contributed towards a greater understanding of
motorcycle safety in a number of areas, including traffic management,
and has contributed towards an encouraging climate of casualty reduction
in the UK during 2004 by using a package of initiatives which include:
- The Government Advisory Group on Motorcycles
- National Motorcycle Strategy
- TV Adverts
- Support for The IHIE Motorcycle Guidelines
- PTW activity in the Think! Campaign, specifically,
sponsorship of British Superbikes
- Support for research into infrastructure Traffic
Management Measures
Although some of these initiatives are still ongoing, taken together,
the whole package, combined with the general approach to rider safety by
DfT has had the following effects:-
- Raised awareness of motorcycle safety among riders and
non riders alike
- Explored the scope of innovative initiatives for
casualty reduction
- Created an effective public/private stakeholder
relationship
- Created positive debate at local authority level
- Increased the knowledge 'pool' relating to measures to
reduce PTW rider vulnerability
Craig Carey-Clinch MCI Director of Public Affairs said, "The MCI is
delighted to be the sponsor of this award presented to a project that
has adopted a broad range of innovative policies. The comprehensive
package of measures introduced by the DfT has helped to raise awareness
of motorcycle safety among riders and non-riders which can only help to
make motorcycling safer.
"Across the UK the statistics have shown that the number of motorcycle
fatalities fell by 16% between 2004 and 2003 and serious injuries also
fell by 13% during the same period. This diverse and inventive campaign
will have contributed to the falling figures and demonstrates that
working together and using a broad spectrum of activities can have an
effect on road safety."
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